Leading Social Game Maker’s Fourth Studio Expands Company’s Global
Development Efforts; Targets Top Bay Area Creative Talent

LONDON & SAN FRANCISCO – September 17, 2009 – Playfish, one of the world’s largest and fastest growing social games companies, today announced the opening of a new game development studio in San Francisco. The studio, which complements Playfish’s acclaimed development studios in London, Beijing and Norway, will target the Bay Area’s considerable talent resources to create original social games for friends to play together on platforms such as Facebook, MySpace, Bebo, iPhone and Android.

Playfish’s latest studio joins the company’s existing business development focused office in San Francisco, which was established in 2008. Further details and information about available positions in San Francisco and other Playfish offices can be found at http://www.playfish.com/?page=jobs

Since Playfish’s founding in late 2007, the company has rapidly established itself as the foremost creator of original and innovative games within the social gaming sector. Tapping into the Bay Area’s world-renown talent base of programmers, artists and engineers will enable Playfish to further bolster its leadership position within the category.

“Playfish and the Bay Area are both known for their cultures of excellence, attracting the best and brightest talent and a San Francisco studio enables us to benefit from the region’s skilled workforce,” says Kristian Segerstrale, CEO and Co-founder of Playfish. “Through our new team in San Francisco we plan to extend Playfish’s creative and collaborative culture and find new sources of inspiration in our mission to change the way the world plays games.”

In less than two years, more than 135 million Playfish games have been installed and played worldwide over a variety of social networks and mobile platforms. Playfish currently has over 50 million monthly active players across its nine games, resulting in more than 1 billion game play sessions each month. The company’s three most popular Facebook games, Pet Society, Restaurant City and Country Story, attracted more than 32 million players this past August alone.

About Playfish
Playfish leads the social gaming industry in innovation and creativity with award-winning, category-defining games designed for friends to play together. The company has changed the way people play games by creating more social and connected experiences. To date, more than 135 million Playfish games have been installed and played by millions of people worldwide on platforms such as Facebook, MySpace, Google, Bebo, iPhone and Android. The company’s games are amongst the most acclaimed and popular online, including Pet Society, Restaurant City, Country Story, Who Has The Biggest Brain? and Geo Challenge. Playfish is backed by Accel Partners and Index Ventures, and has offices in London, San Francisco, Beijing and Tromso, Norway.