Kristian Segerstråle

Vice President and General Manager

Playfish

As a successful games entrepreneur, Kristian brings strategic vision and leadership to his role as vice president and general manager of Playfish. He was chief executive officer and co-founder of playfish leading up to the company's acquisition by electronic arts in november 2009.

Prior to founding Playfish in late 2007, Kristian was a co-founder and later managing director of Europe, Middle East and Asia for Glu Mobile, a leading global publisher of mobile games. During his six-year tenure he successfully directed product development, sales, marketing and technology operations across Europe, and expanded Glu’s reach by opening regional offices in France, Germany, Spain and Italy. Kristian also forged key licensor relationship across Europe with leading companies such as Konami, Celador and Codemasters among others.

Kristian holds a master’s of science degree in Economics from London School of Economics and an undergraduate degree in Economics from Cambridge University.

Sebastien de Halleux

Playfish Co-founder

Vice President Business Development & Strategic Partnerships,

EA Interactive

Sebastien, a co-founder of Playfish, is vice president business development & strategic partnerships, EA Interactive. In his role within EA Interactive, Sebastien drives distribution, monetization, business development, and relationships with key partners across the division’s three business units, Playfish, Pogo and EA Mobile. He was chief operating officer and co-founder of Playfish leading up to the company’s acquisition by Electronic Arts in November 2009.

Prior to Playfish, Sebastien was part of the team that incubated Nokia Ad Service, a business unit aimed at monetizing mobile traffic across Nokia's 850 million mobile devices worldwide.

Sebastien also was an early team member of Macrospace Ltd., a company which merged with Sorrent Inc. to become Glu Mobile (NASDAQ: GLUU), where he was instrumental in building the sales and marketing functions of the organization. He later expanded Glu's distribution footprint in Europe, forged key partnerships with network operators Vodafone, T-Mobile and Orange, and reorganized the company's financial planning and sales operations in preparation for its IPO on NASDAQ.

Sebastien holds a Master's in Civil Engineering with honors from Imperial College London. He has resided in Brussels, Bangkok and London, and presently lives in San Francisco.

Sami Lababidi

Vice President, Chief Technical Officer

Playfish

Sami directs the development and technical operations teams for Playfish and is responsible for leading the overall direction of the core platform and processes across the company. He held the role of chief technical officer and was co-founder of Playfish prior to the company’s acquisition by Electronic Arts in November 2009.

Before Playfish, Sami was a co-founder of Macrospace Ltd., which merged with Sorrent Inc. to become Glu Mobile, a global publisher of mobile games. During his six years there, Sami was CTO Europe overseeing the technology strategy and development of the company's European studio and technical operations. He also worked closely with a variety global mobile phone and media companies throughout the territory to ensure the successful delivery of Glu Mobile games, which averaged 15,000 SKUs per week in 8 languages.

Additionally, Sami managed the development and operations of Glu's global back-end mobile provisioning system ensuring scalable deployments across multiple networks, platforms and technologies.

Previously, Sami held key roles at mobile services firm Digital Mobility and Lehman Brothers.

Sami holds a master's of science in Computer Sciences from Imperial College.

Shukri Shammas

Senior Director, General and Administrative

Playfish

Shukri is senior director, general and administrative, for Playfish, overseeing finance, legal, and operations. He was chairman, chief financial officer and co-founder of Playfish leading up to the company’s acquisition by Electronic Arts in November 2009.

Prior to Playfish, Shukri was co-founder and managing director of Macrospace Ltd., which merged with Sorrent Inc. to become Glu Mobile, a global publisher of mobile games.

Before Macrospace, Shukri was chief technical officer at Internet services provider Domainia after beginning his career at the accounting firm Westbury Schotness.

Shukri holds a Bachelor's in Business Administration from the American College, London.